A leading player in Liquid Condiments segment manufactures a premium range including Ketchup, Mayonnaise, Snack Dressings, Dips & Spreads mainly for HORECA, FOODSERVICE and RETAILERS. Notwithstanding contract manufacturing for topmost FMCG goods companies in India, they failed to establish themselves in International markets. With their vision to introduce their products & grow their business in the International market, they chose Corporate International as their driving force to help them grow and develop their business in an International market.

Corporate International conducted a product and culture focussed market research and identified the determinants of export competitiveness of products, target markets and their leading players, export opportunities, customer taste & preferences and strategies for successful & strong entry in market. The 4P’s of marketing mix helped us to identify our product leader called Tomato Ketchup and certain markets in Africa where Tomato Ketchup could successfully enter the market.

Corporate International helped the client in re-designing the product basis the leading Tomato Ketchup brand in the world in terms of recipe formulation, PET Bottles development, SRT cartons and it successfully established & positioned the Tomato Ketchup brand in African. Post our success in Africa, opened up new markets in North America and Oceania towards the exports of ethnic products like Sauces, Chutneys , Gravies etc.

Our success lies in results and results are based on growth . Within one year’s time, company has attained a 300% growth in International business. In addition to sucessfuly suplying mainstream products we have entered into ethnic markets with the ethnic range which will further lead to inching up the sales of the company in the coming years.